Think Robotics is a New Delhi based innovators collective. It’s an e-commerce startup that designs DIY electronics projects, supplies electronics parts and products, and provides 3D printing services. It’s a maker’s space where school students, enthusiasts and professionals can consult with experts, source the electronic parts and access cutting-edge technology services.
• Problem in chanellig organic traffic to the websites through Google
• Not implemented the Schema markup.
• Improving the overall organic visibility of the brand
• Improving the overall CTR
• Improving the overall organic clicks
Created Pre-optimization analysis along with comprehensive SEO audit to identify the pain points & shared the recommendations
Created a comprehensive SEO strategy and making the brand Bluestone Lane with its core values and aligning with the primary needs of its target market
Worked on competitor analysis for the competitive landscape & suggested improvements to beat the counterparts on search engines
Conducted technical SEO audit & identified the major loopholes that were the root cause for drop-offs.
Optimized the site to the advantage of search engines and increased the site’s search engine presence, ranking, and number of visitors to drive more leads.
Analyzed backlinks profile & discovered the toxic backlinks that were affecting the website’s overall authority
Identified and resolved the website content and design issues. The Key Thought Media team was involved in optimizing the site majorly targeted towards Google Search engine and this exercise was executed in four phases as explained
1.1. Phase 1: Research
Determined the best keywords for the site using various methods including using analysis software that gives actual keyword rank and provides keyword variations.
Determined the current website rank on major search engines which can be used to gauge SEO progress.
Analyzed other websites in the competitive space that rank high using target keywords, to develop an appropriate strategy.
1.2. Phase 2: Optimize
Optimized code and content of the website for the target keywords, including: title tag, Meta tags, alt tags, body text, footer navigation, internal links, site map, comment tags, and Schema, .
Developed pages for the site that target specific keywords relevant to the site’s optimization objectives.
Added pages to the site containing related content that is highly searched for as well as updated the website navigation accordingly.
1.3. Phase 3: Link Building & Site Submission
Built link popularity for the website
Checked site for major outgoing links which is one factor used by Google.
Submitted the site to the major search engines that do not charge a fee.
Provided a list of major pay-for-submission search engines, current fees, and recommendations.
1.4. Phase 4: On-going Maintenance
Monitoring and maintaining the results on a periodic basis.
Google Search Console
20.62% uplift in organic impressions on quarterly basis
52.89% improvement in organic clicks on quarterly basis