Search Engine Optimisation
Common Search Engine Optimisation mistakes you may be making
A strong digital presence in the current market scenario isn’t a luxury anymore, it’s a necessity. Whether you want to build online rapport, drive sales, expand network or build a work showcase, a website is the most essential and effective marketing tool. However, simply building a website isn’t going to get you the desired results that you envision. This is where creating an SEO friendly website and optimising it according to the major search engines comes into the picture. While you must be regularly updating keyword rich content on your website and doing aggressive link building and business listing, you might not be getting the right kind of traffic. Read on to know if you are making any of the common Search Engine Optimisation mistakes that are affecting the health of your website.
Plagiarised content or keyword overload
Content is the key when it comes to the health, visibility and performance of any of the digital products. It’s a given that it should be unique just like the brand or the company and devoid of a copy that’s plagiarised in any way. It won’t only build a negative rapport with the users but search engines will block those pages and mark them as plagiarised and won’t show them in their results. It’s okay to take inspiration but respect copyrights! However, in order to create search engine friendly content don’t overload the copy with too many keywords. Keyword stuffing will result in a poor copy and search engines will categorise it as useless content and demote it.
Non mobile friendly structure
As more and more traffic on the internet comes through hand-held devices, it has become essential for the website structure and experience to be responsive for mobile and tablets. Not planning a responsive website during the design and development phases could be a suicide act. Heavy images or videos may lead to decrease in the loading speed for mobile devices on roaming data. It’s easy to overlook and not consider this while designing graphics for the website. Bad user experience will lead to increased bounce off rate and search engine optimisation activities won’t yield results and eventually make you lose a lot of profit.
Internal link building is one of the most crucial tasks for on page optimisation but using broken links could be a disaster for the search engine optimisation results. Using relevant anchor text links is very important to the overall health of search engine optimisation activities. In case the anchor texts aren’t making the right impact, there is a high chance that Google bots aren’t able to crawl them properly. Craft carefully phrased anchor texts to aid the crawlers. Not building an XML sitemap will lead to the similar obstacles for search engine crawlers. Communicate properly with the UX designer and developer to create sitemaps for the search engines.
Overlooking social media and blogging
Always remember that the website is a marketing tool and marketing tools work efficiently only in tandem with other tools. If your rankings are not improving despite doing the right kind of Search Engine Optimisation tasks, then probably you are not promoting your blog. Make plans to consistently write blogs about latest updates or press releases of your company or brand and include those blogs in your promotion strategy. Up your socials game on platforms that suit your story and regularly post on Facebook, Twitter, Instagram, LinkedIn, Pintrest, YouTube etc to optimally utilise every channel available. Inter-share content on these accounts to drive traffic from these platforms to your website.
Black Hat SEO
In your attempt to speed up the search engine optimisation process you may be aggressively creating internal links or stuffing the content with too many keywords. Some webmasters use link farms and resort to link spamming. This could be considered as work of bots and could lead to your website be categorised under Black Hat SEO. Over optimising a website is a thing and one should always try to refrain from it. Too many updates for the crawlers may have an adverse result and your website’s rankings may be dropped or worst, banned.
While effective Search Engine Optimisation strategy targets a healthy relationship with the search engines, a prudent webmaster understands that the content is ultimately built for the users and not just search engines. At Key Thought Media we are a team of content writers, developers and SEO specialists who work in concert with each other in order to achieve a digital product that is informative and relevant for the user and is loved by the search engines too. We design a unique approach for every different business and work towards realising the goals. Contact us and team Key Thought Media will be glad to take you through a projected Search Engine Optimisation journey our company should undertake.