Social Media Marketing
Social Media Marketing in 2021
As the new normal renews itself every day, people explore new avenues for keeping up the discussion. For businesses marketing this has meant everything digital taking the forefront. Emails and paid adverts have traditionally been the most popular channels to reach out to consumers and other stake holders. However, as latest communication platforms and ways to use them evolve, more and more businesses seek help of the experts from a social media marketing agency to lead their social media marketing operations and align them with the latest trends and discussions.
Silence is golden
The year 2020 dramatically shook life all around the world and 2021 is no different in its obscured comprehension of the future. The Covid 19 pandemic gave momentum to social media marketing interaction like never before. Brands followed the suit and shifted their efforts towards these channels. However, a lot of them failed to realise that people wanted to connect with each other on social media and not with businesses. Shopping and acquiring commodities was the last thing on everybody’s minds. Aggressive social posting in such a scenario could mean butting into users’ space and eventually could lead to losing communications with them. Work with a social media marketing agency that knows how to deliver the message optimally and when to choose silence.
Engagement over branding
According to reports published by Hootsuite, in the year 2020 the businesses that focused on storytelling than showcasing themselves witnessed heightened engagement and genuine conversations with their consumers. Traditional social media marketing strategy of branding in every post isn’t the cool approach anymore. Know that social data conversions might be the quick gain but big brands are not built on short term goals and need customer loyalty and real connection more than anything. So always make it about them instead of you.
Involve the senior generation
Social media has always been a space for the young, for the tech savvy and for the ones who challenge traditional norms. That had organisations and businesses keeping the older generations on the backburner. But 2020 saw a massive increase in baby boomers’ presence on these channels. Consistent ignoring of a major chunk of population had Chief Media Officers stumble in designing and applying strategies to include this generation. However, brands already engaging with them witnessed major support.
Preach only what you practice
The year 2020 was also a witness to one of the most popular and much awaited social movement- Black Lives matter was a social media hashtag that garnered unprecedented support. 2021 had brands running awareness campaigns about vaccination drives. Hashtag Free Brittany made people other than the pop sensation’s fans, jump into the debate that became a major social cause. But a lot of brands were targeting for being superficial and fake and only trying to ride the trend wave. While social media trends are a great way to communicate your position and engage in meaningful conversation with your consumers, it could backfire in a major way if your core values support different social causes. Choose being neutral or silent in social media marketing strategy on topics that don’t belong to you.
Social Media data optimisation
The data digital gather by digital marketers is the real pulse of the people. Its current, fresh, dynamic and authentic; basically everything that a marketing strategy needs as the fodder. Many marketing teams make a mistake of not integrating social media marketing data into their marketing plans. Social media teams need to work in tandem with the marketing teams and prepare plans based on the data.
Social Media marketing is a complex world and its dynamic nature makes it a challenging place to be. Engaging a social media marketing agency that matches your work values and culture, and is experienced in telling unique story that your brand presents, can provided the much needed impetus to your digital rapport. Key Thought Media is one such social media marketing agency that has experts for different social media platforms. Result-oriented approach, focus on creativity and turnkey capabilities are our social media marketing agency’s forte. Contact us if you want an audit for your in-house developed social media campaigns or you want to engage an agency with proven track record.